Open letter from DANGERFIELD...
Recently my recruitment consulting business took the decision to rebrand, closing the door on the mckinleyresource name, and I’m relieved.
For over 10 years we devoted ourselves to developing the brand. When we started we were delivering an old school agency model recruitment service, evolving more recently into a global consulting business but all the while never feeling truly authentic in messages we delivered.
Our name sounded dangerously like McKinsey which felt like no bad thing and people would tell me they had read interesting white papers on this or that, supposedly written by mckinleyresource, but clearly delivered by others which is never good. We are not McKinsey and I am proud of that, however the mckinleyresource name has never reflected who we really are.
And then, earlier this year when one of our major clients decided to do something different with their business, I realised, here was my chance to be someone who could now feel better about the brand, because I know what I’m selling is a true representation of what we do and who I am. I have written about it a thousand times, authenticity is the key to successful relationships in recruitment.
So today, you find us trading under a different name. DANGERFIELD is the new name for mckinleyresource, it represents me and those I am lucky enough to work with and for. We know it’s going to be hard but we have realigned our core offering to meet the demands ofour local, regional and global clients, presenting solutions to many of the human capital challenges they have from true recruitment consulting to improve process, innovative approaches to hiring and a live candidate to open jobs matching platform that will disrupt how organisations think about their ATS.
There will be more updates over the next few weeks but for now, we welcome business from all sectors, certain that our best work is still ahead of us.